| Who is William Arruda? |
"What makes you unique, makes you successful." William Arruda
Dubbed the ′Personal Branding Guru′ by the media and clients alike, William Arruda is a brand strategist, public speaker and author. William′s twenty years′ corporate branding experience and his enthusiasm for human potential intersect in his inspirational and engaging presentations focused on the human side of branding. A global speaker, William has addressed audiences of five to five thousand throughout the Americas, Europe and Asia.
William′s most vibrant role is that of globetrotting brand ambassador. The answer to ‘Where in the world is William?′ is likely ‘20,000 feet up!′ A member of the American Airlines Two Million Miles Club, his travels in branding have taken him across five continents—so often, in fact, that "global" is one of his prime brand attributes.
IBM, JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom and Starwood Hotels are just a few of the corporate clients for whom he′s delivered presentations and workshops on the transformative power of personal branding. William supercharges and motivates his audiences—and his private clients include some of the world′s most influential leaders and innovators.
Committed to extending the impact of personal branding, William founded Reach—the global leader in personal branding—and created a pioneering program to certify coaches and career professionals in the Reach personal branding methodology. Reach Certified Personal Brand Strategists now span the globe. Always overflowing with creativity and new ideas, William has developed unique offerings that translate the power of corporate branding to personal branding. He created 360°Reach—now the leading personal branding assessment—and he co-founded the Reach Branding Club (RBC), the first on-line, interactive, multimedia personal branding program. 360°Reach and RBC are now used by thousands of careerists, executives, professionals and consultants.
As a thought-leader, William is a sought after spokesperson on personal branding, executive leadership, on-line identity and career management. He has appeared on BBC TV, the Discovery Channel and Radio America. He has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK) and PR News. He is the Senior Contributor to MarketingProfs in the area of marketing careers. William is regularly contacted by the media to comment on the personal brands of celebrities and icons of our times, including Martha Stewart, George Bush, Madonna, Michael Jackson, Emeril Lagasse, Tony Blair and Oprah.
William is co-author of the upcoming book, Career Distinction. He is a member of the International Coach Federation and holds a Master′s Degree in Education. A member of the American Airlines Million Miles Club, he spends his time traveling the world with his message of branding for business and personal success.
EXECUTIVES ABOUT ARRUDA
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