"William is passionate about the role leaders play in engaging their teams and building strong brands. His fascinating and thought- provoking presentation had participants on the edge of their seats during our CEO Leadership Forum in London."
Zoe Arden, Managing Director, Golin/Harris Public Relations
"William Arruda is one of the most passionate and enthusiastic presenters I have ever worked with for our Executive events. He delivered a dynamic, authentic, humorous and most importantly insightful presentation to our team. Personal branding for William isn′t just words, it′s a way of life ... and that shows! Superb feedback has flooded in from those who attended the event and everyone thought William′s performance was fantastic. I am personally still amazed at his impact days after having heard him speak. I recommend William to any organisation that seeks to invigorate, motivate and engage their management teams."
Jane Swift, Director, Executive Network, British Telecom
"The Reach approach to branding is spot on; it acknowledges that executives are important brand assets that need to be leveraged. William has captured the essence of the evolution of brands. In the past, the corporate brand was everything. But it is really the leaders that make the brand come alive and enable the company to thrive."
Patricia Hume, Senior Vice President, Alliances and Partners, Critical Path
"William exudes endless energy and a fervent interest in branding. He provided our group with humorous insights and actionable advice on how to use the concepts of branding to help us succeed in our careers while providing greater value for Microsoft. His one-of-a-kind presentation was so valuable to our staff that we have already booked him for another keynote and two workshops."
Tamara Pesic, Director, Speaker Series, Microsoft, Seattle
"The Reach personal branding methodology is comprehensive, straight-forward and most importantly effective. I have learned a lot about the way I present myself in going through the process. I recommend it to anyone who wants to really stand out from the crowd. At the same time I see it as a way to "remember" one′s "personal values and ethics," which I consider important in leading people or companies."
Jean Mourain, Director e-Business Strategy, IBM
"William has a unique combination of coaching, marketing communications and branding skills which enables him to work with executives to define and develop highly differentiated personal brands. Working with him has been both fascinating for me and valuable to my business."
Christophe Ginisty, Founder and Managing Director, Rumeur Publique, the French PR Agency of the Year, 2003
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